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14/08/2024 07:06How to Change Your Domain Name with Minimal SEO Impact: A 14-Step Guide for a Successful Rebrand
Great marketers are always improving their websites. They update content, add pages, target new phrases and test new calls to action… They optimize.
But optimizing can only get you so far. Eventually, it’s time for a big change. The messaging feels off. The design looks old. The backend is clunky. Results are flat. Usually after 4 years, it’s time to change everything: the copy and code, the layouts and the look. Every pixel is reconsidered… They redesign.
But once in a great while, the identity itself needs an update: the name, the logo, the messaging, everything… They rebrand.
And a rebrand could mean a new domain name. This brings up some big questions and real risks. This is the biggie:
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